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Timeline
Foundation
First sales
Momentum
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The Helm
Pre-Launch
Market
Malaysia's specialty coffee market (USD 754M, 6.1% CAGR) with 3,000+ KV
cafes. Carrie targets 290–425 addressable cafes across 6 territory zones.
Brand
Carrie Coffee Roasters — sweetness-driven specialty. Rust #C94420, near-
black, cream. Syne + Space Grotesk. Tagline: "Consistent espresso, zero guesswork."
Product
3-blend launch lineup (Flagship, Balanced, Kopitiam) at RM75–80/kg
wholesale. Sweetness-driven medium roasts designed for consistent espresso in milk drinks.
Sales
Sales Tracker
| Date | Cafe | Zone | Type | Status | Next Action |
|---|
| Cafe | Zone | Stage | Score | Last Contact | Next Action |
|---|
Reference — Targets · Scoring · Funnel
▾
Weekly Targets
| Activity | Wk |
|---|---|
| New cafe visits | 8–10 |
| Samples distributed | 5–6 |
| Trials started | 2 |
| New customers | 1 |
| Partner visits | 2–3 |
Lead Scoring (/25)
| Criterion | |
|---|---|
| Milk drink volume | /5 |
| Customer traffic | /5 |
| Menu quality | /5 |
| Brand alignment | /5 |
| Location visibility | /5 |
18–25 12–17 <12
Funnel
Log Visit
Add to Pipeline
Finance
Finance Tracker
| Date | Type | Category | Description | Amount | Balance |
|---|
| Blend | Qty (kg) | Price/kg | Total |
|---|
Total: RM0.00
| Date | # | Cafe | Total | Status |
|---|
| Blend | Qty (kg) |
|---|
| Date | # | Cafe | Delivery Date | Invoice |
|---|
Reference — Unit Economics · Fixed Costs · Health Check
▾
Unit Economics
| B01 | B02 | B03 | |
|---|---|---|---|
| Price | RM80 | RM80 | RM75 |
| Cost | RM48 | RM49 | RM48 |
| Margin | RM32 | RM31 | RM27 |
Monthly Fixed Costs
| Item | RM |
|---|---|
| Transport | 400 |
| Marketing | 300 |
| Accounting | 200 |
| Phone/Net | 150 |
| Insurance | 150 |
| Equipment | 100 |
| Total | 1,500 |
Friday Health Check
1. Cash balance ≥ RM5,000
2. Gross margin ≥ 30%
3. Cafes vs plan on track
Inventory
Green Bean Inventory
+ Add Bean
| Bean | Qty (kg) | Threshold | Supplier | Cost/kg | Last Restock | Status |
|---|
Docs · Sales
Sales funnel strategy, cafe pipeline CRM, supply agreements, lead scoring
worksheets, and brew guide templates.
Docs · Finance
Financial model, operational spreadsheets, invoice and delivery order
templates, and compliance manual.
Docs · Operations
Production SOPs, roast recipe cards, QC scorecards, green bean supply chain,
equipment maintenance, and process flows.
Weekly Founder Schedule
Mon
45% Roast + pack
35%
W. delivery
20% Admin
Tue
60% Cafe visits
25%
Follow-ups
15% Cupping QC
Wed
50% Roast + pack
30%
Sample prep
20% Social
Thu
35% E. delivery
45%
Cafe visits
20% Admin
Fri
40% Roast + pack
30%
Flex visits
30% Plan + rest
Sales 30–35% · Roasting 25–30% · Delivery 15% · Support 15% · Admin 5–10%.
Analytics
Business intelligence across all operations
Roasting Trends
Sales Pipeline
Cash Flow
Inventory Forecast
Meetings
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Active Roast
Setup
Roast History
| Date | Batch | Bean | Profile | Time | Dev | DTR% | Loss% |
|---|